I've put a lot of lubes to the test, so let's just say I have set some high standards for lubricant. The basic criteria for lube is: a long-lasting product, odorless, non-sticky feel, etc. This Wicked Lube definitely passed those tests with flying colors. But then you have to step it up a notch especially when there are so many competing lubricants out there.
The first thing I noticed was how nice and silky the lube was. I tested a small amount on my skin and rubbed it in for a while before I even thought about reaching for the bottle again. A little bit goes a long way and that is a major plus in my book. The silkiness plus having no odor or flavor makes for a more natural sexual encounter (or masturbation session). Another major bonus is the pump. It should be an industry standard on lube nowadays. Pumps are so much more convenient than capped bottles or those freebie lube packets that sometimes come with toys (I just throw them away instead of dealing with the mess).
One thing to keep in mind is that while this lube is long-lasting on your skin and during intercourse or a handjob, it takes a slightly larger amount on toys. Jelly toys seem to stay nice and slippery for a while, but the silicone ones are the type of toy that might need a larger application of lubricant.
Clean up was hassle free. The lube easily washes off of skin and toys. I noticed that I got some on the sheets but I wasn't too concerned about it. It didn't leave a stain or "lube outline" so I felt that it wasn't necessary to run the sheets through the wash immediately.
Overall, I am very happy with this new lube from Wicked. They have a whole line and I may try more or just stick with this one.